Asante. Package design & Brand development for tea

Brand: Asante

Field of business: Tea production

The new brand of tea Asante was created for local market of Uzbekistan. Product is originally from
Kenya. Sign shows a stylized face of african girl (Tribe). We wanted to create packaging which would
show kenyan culture. We advised client to use different graphic elements to allocate product among
competitors. Image of face allocates new brand and makes product more visible

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