D’amore. Brand of women’s underwear. Creating brand
Field of business: Women’s underwear
D’amore is a women’s underwear, which was established in Saint-Petersburg in 2016. They came to me to create a elegant women’s brand, which would be a recognizable and represent them as a upper middle class brand in the market. I decided to find a more feminine image and created a sign of butterfly. The butterfly symbolizes a flight and freedom. I used a thin lines, that to underline elegancy of brand.