Dolchem. Restyling brand & packaging. Canada

Brand: Dolchem (Canada)
Product: Water treatment products for swimming pools and spas
World market
Canadian chemical company DIS decided to upgrade their products Dolchem and make it a more different among competitors. Old packaging was not a suitable for international reputation of company and had not recognizable visual identity among competitors. Brand needed a strong identity on world market. After restyling, brand has become a more different from competitors and was divided into colors (based on the types of products)
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