Dolchem. Restyling brand & packaging. Canada

Brand: Dolchem (Canada)
Product: Water treatment products for swimming pools and spas
World market
Canadian chemical company DIS decided to upgrade their product Dolchem and make it more different among competitors. Old packaging was not suitable for international reputation of company and did not have recognizable visual identity. Brand needed strong identity on world market. After restyling, brand has become more different from competitors and was divided into colors (based on the types of products)
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