Dolchem. Restyling brand identity & package. Canada

Brand: Dolchem (Canada)
www.dolchem.com

Field of business: Water treatment products for swimming pools and spas
World market

Canadian chemical company DIS decided to upgrade their products Dolchem and make products a more different among products of competitors. Old package was not suitable for international reputation of company and had not recognizable visual identity among competitors. Brand needed a strong identity on world market. After restyling brand became a more different from competitors and was divided on colors based on the type of products

Competitors:
HTH products (UK), Poolife (Switzerland), NYTRA (Italy), In the Swim
(USA), Pool Season (USA) PoolPro (AUSTRALIA) FLOVIL (France)

dolchem new co 1 2 4 5 6

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argyll6  original

car

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