Energy drink «18+» Brand development

Brand: 18 +

Product: Energy drink

Segment: Middle priced

Corporate identity «18+» was created with three brand lines (tiger, speed, nightclub) specially to show cosmopolitan character of brand and differentiation of brand among images of fires, waves, electricity which  used by competitors. Brand name «18+» symbolizes ban to sell teens who are not 18 years old.

Package design: Begzod Uzakov
Corporate identity: Jamal Akbarov, Aziz Yusupov


18 (2)  22 33 44 SONY DSC

18+ kepka copy 1263641695-50195800 copy