Energy drink «18+» Brand development
Brand: 18 +
Product: Energy drink
Segment: Middle priced
Corporate identity «18+» was created with three brand lines (tiger, speed, nightclub) specially to show cosmopolitan character of brand and differentiation of brand among images of fires, waves, electricity which used by competitors. Brand name «18+» symbolizes ban to sell teens who are not 18 years old.
Package design: Begzod Uzakov
Corporate identity: Jamal Akbarov, Aziz Yusupov