Essi. Packaging design for dairy products

Brand: Essi
Product: Dairy products
My task was to create a new brand for dairy products, which would sell in local market of Uzbekistan. The new package and trade mark needed to be more recognizable on local market. I researched existing players of market and decided to create new trade mark «Essi». I chose black color for packaging, because all competitors have used a white color for their products. Character and identity of brand were created with unique shape of product and color-graphic concept, which allocates it among products of competitors. Trade mark was registered in Uzbekistan
Essi. Packaging design for dairy products Essi. Packaging design for dairy products Essi. Packaging design for dairy products Essi. Packaging design for dairy products Essi. Packaging design for dairy products Essi. Packaging design for dairy products Essi. Packaging design for dairy products