Essi. Packaging for dairy products

Brand: Essi
Product: Dairy products
My task was to create new brand for dairy products, which would sell in local market of Uzbekistan. The new package and trade mark needed to be a more recognizable on local market. I researched existing players of market and decided to create a new trade mark «Essi». I chose black color for all packaging, because all of competitors used a white color for their packaging. Character and identity of brand was created with unique shape of product and color-graphic concept, which allocates it among products of competitors. Trade mark was registered in Uzbekistan
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