Molli. Creating brand for yogurt

BrandMolli
Product: Yogurt
Molli is a new brand of yogurt, which was produced for local markets of Uzbekistan & Central Asia. Dairy producer decided to enter market with a new brand and I helped them to do it. I researched market, and noticed that a majority of products did not use a “Brand image” for creating their brand. All of them used a standart packaging design (cows and something like this). I suggested to use a different concept for this brand. Fish «Molli» has become a new symbol of brand. I was looking for a positive image for this product. I tried to create a unique color-graphic concept of packaging, which will be recognizable and remind consumers about product all time and anywhere
Art director: Jamal Akbarov
Graphic designers: Jamal Akbarov, Sarvar Joraev
Molli. Creating brand for yogurt Molli. Creating brand for yogurt Molli. Creating brand for yogurt Molli. Creating brand for yogurt Molli. Creating brand for yogurt Molli. Creating brand for yogurt Molli. Creating brand for yogurt Molli. Creating brand for yogurt Molli. Creating brand for yogurt Molli. Creating brand for yogurt