Sunlight. Brand development for wet towels and hygiene products

Brand: Sunlight

Field of business: Production of wet towels and hygiene products 

Company Rio International has an experience in the field of hygiene production, decided to upgrade existing goods. Old products were not recognizable. Conjuncture forced company to create strong and recognizable brand and change their products. New logo shows stylized sign of sun. Types of products were divided with different colors , which allocate it among products of competitors. We upgraded packaging and wanted to bring a feeling «purity»

 

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