Brand consulting
& Marketing

Buffon. Creating brand for BBQ&Grill restaurant. China

Brand: Buffon
Field of business: Barbecue & Grill restaurant

The restaurant business in China is experiencing unprecedented growth, which creates conditions for strong competition. We were asked to create a new brand for a barbecue restaurant, which is located in the city of Urumqi. We researched competitors and based on this we have created a trademark that symbolizes the chain. The chain is a symbol of strength. The red color was chosen to show the Chinese character of the brand. The sign was created with Asian elements, but with a laconic European charm. The trademark was registered in China

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