D’amore. Brand for women’s underwear. Creating brand
Field of business: Women’s underwear
D’amore is a women’s underwear, which has been established in Saint-Petersburg in 2016. They came to me to create a elegant women’s brand, which would be recognizable and represent them as upper middle class brand in the market. I decided to find more feminine image and created sign of butterfly. The butterfly symbolizes flight and freedom. I used thin lines, that to underline elegancy of brand.