D’amore. Creating brand for women’s underwear. St.Petersburg, Russia

Brand: D’amore
Product: Women’s underwear

D’amore is a women’s underwear, which has been established in Saint-Petersburg in 2016. They came to me to create a elegant women’s brand, which would be recognizable and represent them as upper middle class brand in the market. I decided to find more feminine image and created sign of butterfly. The butterfly symbolizes flight and freedom. I used thin lines, that to underline elegancy of brand.