Energy drink 18+. Creating brand & packaging design for energy drink

Corporate identity “18+” was created with three brand lines: tiger, speed, and nightclub. These lines were chosen to convey a cosmopolitan character and differentiate the brand from competitors who used images of fires, waves, and electricity. The brand name “18+” symbolizes a restriction on sales to individuals under 18 years old. Animals are generally more memorable, which is why we opted for this approach.