Essi. Packaging design for yogurt

Brand: Essi

Product: Dairy products

My task was to create a new brand for dairy products, which would sell in the local market of Uzbekistan. The new packaging and trade mark needed to be more recognizable on local market. I researched existing players of market and decided to create new trade mark «Essi». I chose black color for packaging, because all competitors have used a white color for their products. Character and identity of brand were created with unique shape of product and color-graphic concept, which allocates it among products of competitors. Trade mark was registered in Uzbekistan