Brand consulting
& Marketing

TerraNova. Packaging design for ground. St.Petersburg, Russia

Brand: TerraNova
Product: Ground

The Russian company Fart produces more than 70 types of fertilizers, soil and plant protection products made on the basis of biohumus, which is a natural organic substance that stimulates the growth and harmonious development of plants. A client asked us to create a new brand of ground that would make their product stand out on the shelf. We researched competitors in detail and based on this we created a trade mark “TerraNova”, which means “new land”. We used the conception of “earth” for packaging design

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