TerraNova. Packaging design for ground. St.Petersburg, Russia

The Russian company Fart produces more than 70 types of fertilizers, soil and plant protection products made on the basis of biohumus, which is a natural organic substance that stimulates the growth and harmonious development of plants. A client asked us to create a new brand of ground that would make their product stand out on the shelf. We researched competitors in detail and based on this we created a trade mark “TerraNova”, which means “new land”. We used the conception of “earth” for packaging design