Brand consulting
& Marketing

Isсator. Brand development for gps tracker (Glonass Russia)

Brand: Iscator
Product: GPS tracker

Russian Global Navigation Satellite System Glonass asked us to create a new brand for private GPS tracker. They planned to enter a retail market with a new product, which would be a usefull for consumers. We were supposed to create a brand name & packaging design. We created a brand name, which translates as a “Seeker” from russian. As a similar, we created a logo, which depicts a “hunting dog”. It meant that the brand (hunting dog) would be help to find peoples, when you need. We also created additional elements, which shows a “search”. This work was done by me in Brandson branding agency (Russia)

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