Croissant is a new product for CIS countries and not popular in culture of consumption. Company Deya produces croissants and tries to increase sales these products on new markets. They asked me to help to create a “visible” brand for new product. I created a unique brand name, visual design for packaging and tried to allocate product among others. I used simple visual elements and fresh cliparts to improve a perception of new product.
Packaging design was chosen to be featured amongst The Best Sweets Packaging Designs by DesignRush