Mentum. Brand & corporate identity for medical center

Brand: Mentum
Field of business: Medical center

Mentum is a new medical center, which provides different services in the field of health care. Our new client asked us to create brand, which would be allocate their clinic in the market.
We have created brand name “Mentum”, which was taken from latin word “Medicamentum” (translates as a drug). The key element of the new visual identity is the logo, which shows a stylized medical diagram and different directions