TerraNova. Packaging design for ground. Russia

Brand: Terra Nova

Product: Ground

Company Phart produces ground for russian market and tries to increase sales using new brands. Client asked us to create a new brand and packaging for their new product. Clien wanted to see a very visible packaging among existing products. We created a brand name TerraNova, which means “new earth”. We used  black color and tried to show conception “earth + ground”