Sedna. Corporate identity for transport & forwarding company. Iran & Central Asia

Brand: Sedna
Field of business: International transport & forwarding company (Iran & Central Asia)

A experienced Iranian company in the field of logistics, decided to create a brand Sedna for new company, which was supposed to be work in Central Asia’s markets. We researched logos of competitors and noticed that they have used images of car, train and other transport equipments. We decided to leave this way and create a different conception. We created logo, which symbolizes a moving goods.