Brand consulting
& Marketing

TFG. Corporate identity for insurance company. St.Petersburg, Russia

Brand: TFG
Field of business: Insurance company

TFG has been established as an insurance company in Saint-Petersburg. In Russia, majority of insurance companies use font logos and shapes. We decided to leave this way and use shape of animals for creating logo. Client wanted to see corporate identity close to global insurance company ING. They asked me to create a sign of lion. Lion symbolizes strength and nobility. The brand has gained unified style and guidelines

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