Brand consulting
& Marketing

Upay. Corporate identity for payment system

Brand: Upay
Field of business: Payment system

Upay was an one of the first system in Uzbekistan, which provides electronic payments. Company needed a new logo, which would be modern and readable. Old logo was not a readable and did not have rules of visual communications. We created logo, which shows a stylized sign of “wave”. The wave symbolizes a “movement” (Money movement)

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